What Is The Racial Makeup Of University Of Alabama
The girls bend over in their bikinis and accident glitter out of their manicured hands.
They suck on an icy pole with lipsticked mouths. They sashay through mountains of bubbles, clasping hands. They faux-wrestle on a pier using inflatable noodles.
This isn't a lingerie shoot or fifty-fifty a music video – it'due south a recruitment video for a academy sorority.
The video was produced for the Alpha Phi sorority at the University of Alabama, and information technology'southward aimed at recruiting prospective students to alive and work in the sorority house.
And while American sororities have long been associated with directly, white, heterosexual ideals of femininity, the Alpha Phi recruitment video takes those stereotypes to a whole new level.
Run across the video here:
Why Sunscreen And Vitamin C Are Besties
You Dazzler
Your Questions Answered
Hitched
Introducing Restart: The Moment Madeleine West Realised Her Relationship Was Over
The Well
The overall issue of the video, which racked upwards 500,000 video in its first calendar week alone, is Mean Girls–meets-tampon-ad.
And while that may sound funny, it's really non. Because it shows the ridiculous, intensely restrictive ethics some young women feel pressured to fulfill — even in 2015, and even inside a relatively competitive educational institution.
The women all look the aforementioned – and it's articulate that but women who fit this mold will be considered in their exclusive lodge.
As writer AL Bailey pointed out on AL.com, the video is also striking for what it lacks: racial diversity. While the student body of the University of Alabama is 12 percent African-American, every single girl shown in the video — 72 in full, according to AL.com — appears to be Caucasian.
"Information technology's all and so … unempowering," AL Bailey writes.
"'To the incoming PNMs [Potential New Members], this video has a clear sales pitch: beauty, sexuality, and a specific wait higher up all."
If this video is anything to get by, US sororities oasis't come far since the University of Southern California'due south Alpha Chi Omega sorority famously instructed its members on exactly what makeup to wear, and how to manner their hair, back in Jan.
Related: The dark side of Taylor Swift'due south girl squad.
That sorority told applicants: "You cannot take roots during recruitment, so if you dye your hair like me, delight have intendance of that before arriving back to school. Your pilus needs to be able to hold for 15 hr days and hairspray crunchy or limp pilus is not acceptable."
"You need to take foundation, concealer, something pinky/neutral for the lips (stain, gloss, etc), BLOT Powder/OIL BLOTTERS, eyeliner (Black or BROWN only), mascara, neutral eyeshadows, bronzer, and (optional but recommended) blush," information technology continued.
"Your eyebrows demand to look neat (every bit in non messy) for recruitment."
Read more about that hither.
Bluntly, we'd rather stab ourselves repeatedly with a very sharp stiletto than bring together any clique that expects such exclusionary, narrow ethics of femininity.
Nosotros hope next year'south Alpha Phi recruitment video shows a little more diversity.
For a glimpse at some of the images from the video, click through this gallery:
What do you think of the video?
Related:
To report hither, yous must vesture Spanx and have perfect eyebrows.
The sorority email you won't believe is existent.
Source: https://www.mamamia.com.au/alabama-sorority-girls-video/
Posted by: williamsoncaget1970.blogspot.com
0 Response to "What Is The Racial Makeup Of University Of Alabama"
Post a Comment